2017 | Creative Mornings
“I consider myself to be a minimalist, but don’t expect our clients to be. The word minima is a calculus term that references the smallest value on a function curve. In organizing, we see minima as each client’s desired point on the organization curve. It’s a different place for everyone—our goal is to help you reach yours.”
— Kristen Ziegler, Owner
Kristen Ziegler
Owner / Senior Project Manager
Kristen is an organizing expert with a Bachelor of Architecture from Virginia Tech. With over twenty years of combined experience in the organization and design fields, she is able to deliver spaces that are both functional and beautiful. She views minimalism as a holistic approach to life—not an aesthetic—and applies her philosophy at every scale. Kristen is also the voice behind Minima’s Journal, Instagram, Facebook, and newsletter. Learn more about Kristen’s story here: “My Minimalism Journey”
Alex Coleburn
Senior Project Manager
Alex has been with Minima over seven years. She is known for her warm personality combined with a clear, direct approach—our clients love working with her! Alex earned her Graphic Design degree at VCU and applies her design skills to each Minima project. She walks the walk of the Minima lifestyle in her own home. With a husband and two young kids, she knows what it takes to stay organized with a family. On working with Minima she says, “I love this job—I could do it forever!” Her passion and commitment show through each project.
Betsy Ralston
Associate Project Manager
Betsy joined Minima in 2020 after a previous career in finance and leadership. She earned her degree in Marketing and Management at Virginia Tech. Her incredibly caring, patient energy combined with a stellar work ethic is a perfect fit for our organizing clients. Betsy has a great eye for what feels right in a space and always goes the extra mile to put the finishing touches on each job. She lives in Forest Hill with her husband (who was also her high school sweetheart) and their two children.
Megan White
Organizing Assistant
JOHNNA SHEETS
Organizing Assistant
Kathy Cosby
Organizing Assistant
Louise Bennett
Admin Coordinator
“Kristen is precise and specific and really turned my life around years ago. I feel like she taught me how to live a calm and adult life—made me a better mom and wife by helping to teach me to organize and categorize. She is really the expert in this area, and I’m sure there are more ‘low key’ organizers if that’s what you want, but I doubt you’ll be as happy over the long run with what they do and teach you. Kristen just holds clients to a better standard—it’s like therapy and organizing in one. Plus her team is amazing and so professional.”
— Brady Zizzo / Richmond, VA
“I’ve had a lifetime of experience working with various project managers and teams and the Minima team is one of the best I’ve ever seen. They have incredible synergy. It is a pleasure to have them working with us in our home—we could not have merged households and stayed organized through multiple renovations without their help.”
— Doug Blackburn / Richmond, VA